Podcasting Increasing
The latest Nielsen//NetRatings release on podcasting reports that 6.6% of the US adult online population — 9.2 million users — have recently downloaded an audio podcast; and 4% — 5.6 million users — recently downloaded a video podcast.
To put that in perspective, the figures put the podcasting audience on a par with US Internet users who publish blogs (4.8%), and online daters, (3.9% of the adult online population).
Internet users between the ages of 18 and 24 are almost twice as likely as the average user to download audio podcasts, followed by users in the 25-34 and 35-44 age groups. Video podcast downloading, however, trended slightly older, with 25-34 year olds indexing the highest.
For more information, see eMarketer.
Bookmark:
Leave a comment