Comments on: Google to Buy YouTube http://ldsmediatalk.com/2006/10/12/google-to-buy-youtube/ Sharing technology ideas for LDS parents and youth Thu, 16 Oct 2008 00:02:25 +0000 http://wordpress.org/?v=2.6.2 By: Jacob Brunson http://ldsmediatalk.com/2006/10/12/google-to-buy-youtube/#comment-170 Jacob Brunson Tue, 17 Oct 2006 08:11:59 +0000 http://www.ldsmediatalk.com/2006/10/12/google-to-buy-youtube/#comment-170 Still, $1.6 BILLION is a lot to pay for a site that may only be today's trend. Maybe I just feel that way because my mom wouldn't let me have the trendy Nike shoes when a pair of the cheap off-brand shoes would keep my feet covered. Or maybe I'm still having bad memories of Time-Warner buying AOL. I don't know what sort of revenue Google can get per page impression. If they can make a penny per video view then they might make good on their investment sometime this decade. If they can make closer to a dime per video view, then they made a very good buy. Still, $1.6 BILLION is a lot to pay for a site that may only be today’s trend. Maybe I just feel that way because my mom wouldn’t let me have the trendy Nike shoes when a pair of the cheap off-brand shoes would keep my feet covered. Or maybe I’m still having bad memories of Time-Warner buying AOL.

I don’t know what sort of revenue Google can get per page impression. If they can make a penny per video view then they might make good on their investment sometime this decade. If they can make closer to a dime per video view, then they made a very good buy.

]]> By: Connor Boyack http://ldsmediatalk.com/2006/10/12/google-to-buy-youtube/#comment-169 Connor Boyack Mon, 16 Oct 2006 20:51:43 +0000 http://www.ldsmediatalk.com/2006/10/12/google-to-buy-youtube/#comment-169 There's no better way to beat your competitor than to buy them out. Adobe did the same thing with Macromedia. There’s no better way to beat your competitor than to buy them out. Adobe did the same thing with Macromedia.

]]> By: ldswebguy http://ldsmediatalk.com/2006/10/12/google-to-buy-youtube/#comment-164 ldswebguy Mon, 16 Oct 2006 14:17:32 +0000 http://www.ldsmediatalk.com/2006/10/12/google-to-buy-youtube/#comment-164 What Google is buying for $1.6 billion is traffic: 100 million videos per day to over 20 million unique visitors a month. According to Hitwise, YouTube has a 30% share of the US multimedia entertainment market and YouTube videos account for 60% of all videos watched online. What Google is buying for $1.6 billion is traffic: 100 million videos per day to over 20 million unique visitors a month. According to Hitwise, YouTube has a 30% share of the US multimedia entertainment market and YouTube videos account for 60% of all videos watched online.

]]> By: Jacob http://ldsmediatalk.com/2006/10/12/google-to-buy-youtube/#comment-163 Jacob Mon, 16 Oct 2006 07:31:34 +0000 http://www.ldsmediatalk.com/2006/10/12/google-to-buy-youtube/#comment-163 And I am really confused with Google's acquisition here. I don't think we've seen Google do something like this before. Typically we only see Google purchases that get Google into a business. In this case, Google Video was an already existing competing product to YouTube with very similar technologies. Unless I'm missing something, YouTube has very little to offer Google with respect to technology. Video's on YouTube have questionable ownership rights and so buying YouTube for the videos doesn't make a lot of sense. YouTube is a fad, and so I think it would be disappointing for Google to dish out over a billion just for a name. What am I missing? What is really worth $1.6 billion that Google couldn't do on its own? And I am really confused with Google’s acquisition here. I don’t think we’ve seen Google do something like this before. Typically we only see Google purchases that get Google into a business. In this case, Google Video was an already existing competing product to YouTube with very similar technologies. Unless I’m missing something, YouTube has very little to offer Google with respect to technology. Video’s on YouTube have questionable ownership rights and so buying YouTube for the videos doesn’t make a lot of sense. YouTube is a fad, and so I think it would be disappointing for Google to dish out over a billion just for a name. What am I missing? What is really worth $1.6 billion that Google couldn’t do on its own?

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