More Than Half of U.S. Teens Use Social Networking Sites
55% of the U.S. teens surveyed by the Pew Internet & American Life Project use social networking sites, and 85% of them use MySpace most often. About half visit a social network site at least once a day.
Reasons to visit a social network site:
- To stay in touch with friends you see a lot: 91%
- To stay in touch with friends you rarely see in person: 82%
- To make plans with your friends: 72%
- To make new friends: 49%
- To flirt with someone: 17%
For more on social networking, read eMarketer’s Social Network Marketing: Carving Out Some MySpace report.
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